Monday, 9 January 2012

109 Sales and Gets

On the 2nd of January 109 began their massive 7 day sale. I'm sure by now everyone knows the drill with New Year sales in Japan; most stores put out 福袋 or lucky bags in English. These bags could contain past season goods or clothes created just for the fukubukuro. This year most of the bags were open, as in their contents had already been relived in store blog posts, magazines or by shop staff. I kind of hate this because in my opinion it really takes out the 'luck' aspect of it, but I guess with people having less money to play with it's a safer bet to let them know how awesome the bargain is that they're getting. One brand that doesn't reveal their contents however is D.I.A and it's their bag I wanted to get.  The D.I.A fukubukuro is notoriously hard to get your hands on. Last year they sold out in 3 hours so I knew I would have to get to 109 early. Early as in before 5am that day to queue in the underground station with all the other crazy people (who also all wanted the D.I.A bag as I worked out from....well eavesdropping).

People with their bags outside getting ready to trade stuff

We were finally let into 109 at 7am. The D.I.A bags being as coveted as they are had a whole special procedure to get them. I had to go to the 8th floor (people were running up the escalators) only to go down the stairs until I met the end of the queue. This was at the 6th floor when I got there...going down! I had to go down 6 flights to go back up 8 again to get my bag...and I arrived early! This year the bag sold out before 8 I heard...that's 1 hour. Mental. I can see why though, for one bag it is packed with goodies:

So much D.I.A goodness :Q____

There were 16 items in total, including jeans, several hoodies, tops and one pieces. All the stuff isn't pictured in here, some because I traded with Chriss (the jeans and a one piece) for her Real Mars fukubukuro jacket and some just because I couldn't fit it into the picture. So yeah, getting the bag was madness but it was definitely worth it and I got to strut around 109 feeling like I won at life. 

Other sales gets were this JSG one piece (it's so soft and moku-moku I just love curling up in fact I'm wearing it as I write this) and this Glad News under top. It was super cheap and it's so useful to wear under things. It goes super well with the JSG one piece so I'm wearing that atm too. Chriss got a top from D.I.A in the sale which meant I had to stand outside with all our bags for awhile. I wanted to go in too but there was just no way with it being so busy. We had to take it in turns, waiting outside with all the bags like all the other  overworked looking boyfriends and dads. D.I.A was crazy.

My shop staff isn't actually in this pic but somewhere inside the crush of the store

I went the next day too when I was less shattered and the crowds had died down a bit and my D.I.A shop staff had totally lost her voice. She still went up on the step ladder to attempt to shout to customers though. Wah she's so adorable I love her. Also I realised how mistaken I was thinking people would be buying less considering the economy. People were buying shit loads, it made no sense to me how they could afford it. Clearly they were blowing all their お年玉 or New Year money on 109. There were so many boyfriends laden with bags while their girlfriends shopped. My friend went that evening and saw guys waiting around with D.I.A bags which is how you know they've been there since the early hours >.< One woman brought her whole family (including her two young boys) to make them carry the bags. I know this because she was bragging about it to reporters when we were queuing underground in the early hours. Now I like to shop and all, but some people have some messed up priorities.

I also bought some stuff with wasn't on sale. I got the Real Mars one-piece which I adore. Totally ageho! The D.I.A jumper is lovely and Emmie ended up getting the same one so now we can twin. The belt I wanted for a while and basically all the staff wear their's constantly. I got it in the end and I think Marie might have bought the same one too.

All in all, New Year is such an awesome time to shop in Japan and I don't think I will forget the madness that is 109 on the first day of sales for the rest of my life. It was some next level shopping!

On another note I'm super lonely now because Chriss and everyone have GONE BACK TO LONDON. I started tearing up in grammar class when I suddenly remembered Chriss wouldn't be back at home when I returned. We spent so much time together having so much fun. waaaaaaaaaaaah

Oh and I've started a new tumblr which I've been trying to update regularly. Check it out if you wanna see daily snapshots of my usually mundane life as a student in Tokyo here.

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